- U.K. sales via mobile devices are up 254% year over year.
- 40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile.
- 24% of UK smartphone owners take their phones shopping with them.
- 91% of UK consumers have used their mobile device for commerce, to either research or purchase a product.
- 70% of companies have yet to optimise their sites for mobile.
Web Sight enables businesses to take full advantage of the rapidly evolving mobile market. We provide a full range of services from expert advice on mobile strategy to the development and delivery of custom mobile applications. Our services cover everything from small promotional tools to fully-fledged retail and social experiences.
To define a mobile strategy, executives need to take a step back, really understand what the corporation is trying to achieve, and map technology to support the corporate objectives. A few specific questions that should be answered or confirmed before a company moves forward with a mobile strategy are as follows:
What are the company’s corporate objectives?
How can mobile initiatives help the company map to and achieve the corporate objectives?
Is there a corporate mobile strategy?
If so, who in the organization owns the mobile strategy? If not, who will own the mobile strategy?
What is the company looking to implement for consumers in m-commerce and mobile interactive marketing?
What is the company looking to implement for employees in mobile in enterprise applications?
What is the consumer and employee experience that the company wishes to create with a mobile strategy? Are these different? If so, how and why?
What do the consumer and employee mobile demographics look like?
Once a company understands the answers to the questions above, they will be able to refine or define their mobile strategy. With a mobile strategy in place, the next step will be to make an educated decision on whether to develop a mobile application, a mobile website or a combination of both.
There are a few facts to consider when evaluating whether to develop a mobile website or a mobile application. For instance:
|A mobile website:||Mobile applications:|
The information above gives corporations items to consider before moving forward with the implementation of a new mobile solution or enhancing their existing mobile solutions. The right answer is not simply to build a mobile application or a mobile website. The right answer comes from mapping the mobile strategy to the company’s corporate objectives, knowing the audiences’ demographics and gaining clarity on the experience the company wishes to convey.
If you know you need to enter the mobile space but don’t know where to start, contact us to learn more