Mobile Development

Mobile Application development and Mobile Web Sites

  • U.K. sales via mobile devices are up 254% year over year.
  • 40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile.
  • 24% of UK smartphone owners take their phones shopping with them.
  • 91% of UK consumers have used their mobile device for commerce, to either research or purchase a product.
  • 70% of companies have yet to optimise their sites for mobile.
Does your company have a mobile strategy yet?

Web Sight enables businesses to take full advantage of the rapidly evolving mobile market. We provide a full range of services from expert advice on mobile strategy to the development and delivery of custom mobile applications. Our services cover everything from small promotional tools to fully-fledged retail and social experiences.

How do you define a mobile strategy?

To define a mobile strategy, executives need to take a step back, really understand what the corporation is trying to achieve, and map technology to support the corporate objectives. A few specific questions that should be answered or confirmed before a company moves forward with a mobile strategy are as follows:

What are the company’s corporate objectives?
How can mobile initiatives help the company map to and achieve the corporate objectives?
Is there a corporate mobile strategy?
If so, who in the organization owns the mobile strategy? If not, who will own the mobile strategy?
What is the company looking to implement for consumers in m-commerce and mobile interactive marketing?
What is the company looking to implement for employees in mobile in enterprise applications?
What is the consumer and employee experience that the company wishes to create with a mobile strategy? Are these different? If so, how and why?
What do the consumer and employee mobile demographics look like?

Once a company understands the answers to the questions above, they will be able to refine or define their mobile strategy. With a mobile strategy in place, the next step will be to make an educated decision on whether to develop a mobile application, a mobile website or a combination of both.

Should I build a mobile application or mobile website?

There are a few facts to consider when evaluating whether to develop a mobile website or a mobile application. For instance:

A mobile website: Mobile applications:
  • Helps companies address the 5,000-plus kinds of smartphones and tablets in the marketplace today;
  • Provides the opportunity to integrate a mobile website into enterprise applications;
  • Provides a single site to update content and features;
  • Provides a single site to update code to support new mobile devices that come to market;
  • Provides a single site to secure vs. having to secure each mobile application that is built.
  • Are usually limited to a single smartphone or tablet;
  • Will require code and security updates on a regular basis for each device they serve;
  • Will need to be built and updated to support new versions of mobile devices that come to market;
  • if specific to iPhone, Droid or BlackBerry devices, can be a good investment IF the majority of the company’s consumers and/or employees are users of these mobile devices.

The information above gives corporations items to consider before moving forward with the implementation of a new mobile solution or enhancing their existing mobile solutions. The right answer is not simply to build a mobile application or a mobile website. The right answer comes from mapping the mobile strategy to the company’s corporate objectives, knowing the audiences’ demographics and gaining clarity on the experience the company wishes to convey.

If you know you need to enter the mobile space but don’t know where to start, contact us to learn more